![]() ![]() Lightning Deals offer a discount on a product for a limited time and in limited quantity. For other sellers, Spotlight Deals offer discounts on products over the course of Prime Day. What kind of deals are offered on Prime Day?Īmazon leads with deep discounts on its own tech products. For brands, it means a lot more eyes on products – but also a lot more competition to win those views. Shoppers love it because they feel they’re getting deep discounts on products they would buy anyway, particularly on Amazon brands. Prime Day is a two-day savings event for Amazon Prime Members. Keep reading to learn where to focus your time and budget, important deadlines to keep in mind, and how to go above and beyond to really stand out in the crowd on Prime Day. To make the most of it in 2022, you need to have a fully optimized presence on Amazon. We’ve helped our brands successfully navigate – and take advantage of – this annual, mid-Summer influx of shoppers on Amazon for years. Amazon says more than 250 million items were purchased by Prime members over the two days in 2021, and sales across our client list grew by 50%. Prime Day is one of the biggest events in ecommerce each year. It’s official: Amazon Prime Day is coming July 12th and 13th. Strategy Prime Day 2022: The Complete Guide for Sellers News & Insights Prime Day 2022: The Complete Guide for Sellers
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